Today every company with a web presence is focused on driving more prospective customers to their websites and retaining the customers they do have. Many companies are working to achieve these objectives by employing various online marketing and Search Engine Optimization (SEO) solutions and techniques, as well as establishing a presence on social media and integrating these pages with their website and overall marketing initiatives.

For clients that want to be more easily accessible via search engines, IBS provides solutions to manage MetaTags in the form of MetaDescrioptions and MetaKeywords for each web page that is created for the client's web site. The client can edit this MetaTag data as they determine in order to gain maximum exposure and relevance with the various search engines.

Additionally, the social media content can be integrated with the web site via widget code, and this allows the user to see the social media posts without the need to launch the specific social media site.

Digital marketing is key to strengthening the relationships betweena company and its customers. IBS can integrate email subscription and newsletter management functionality from some of the leading online marketing solutions with the client's web site to allow for seamless communications with their customers. Our digital marketing solutions allows the client to communicate effectively with their customers on an hourly, daily, or weekly basis, or with whatever frequency that is required.